In the cellar of the imaginary world, there lived an abandoned imaginary friend named James of Late. Like all our discarded memories, he is alone in the dark as his colors slowly fade. His only sustenance is the memories of his maker he once knew and loved, in a place called home. And he would give anything to be home with her again.
On his courageous journey, James collects the most important memories that should have never been forgotten, in hopes of preserving them. James will brave twisted fabled characters, surreal horrors and discover wondrous secrets to light his way.
JOL is an original IP I created in the goth space blending the romantic with the melancholy. The original content was licensed for fashion, accessories, and gifts.