Like a remote oasis at the center of the bustling historic Chinatown, this delightful café is a welcoming respite from the dizzying sights and sounds of tourism on overdrive. TJ’s is a favorite of families and trendy teens alike as they make their daily stop to refuel and recharge with terrific service and quality coffee. Their delicious signature coffee is known for its smooth, chocolaty aftertaste and is amazingly devoid of any bitterness. I directed and executed branding, merchandise, and POS designs.